Since we are not just an illustration studio, one of our main concerns has been how to keep the animation/motion design part visible for the whole exhibition, in a place where, beside the opening event, people go to work and can not have videos playing in the background all day long. There’s where Aria, augmented reality platform and our tech partner for the event, came to the rescue offering the people the possibility to see some of the animated pieces with Aria app. It was fun looking at people going around seeing the exhibition coming to life through their cellphones.
Thanks to everyone who joined us at the opening and a toast to the next exhibition to come. Cheers!